This Morning is at the centre of controversy after the show played host to a woman claiming the world's largest breasts at a massive 164XXX. Chelsea Charms appearance on the show with stars Philip Schofield and Ruth Langsford sparked almost 4,000 comments on the This Morning Facebook page.
Daytime viewers were left horrified as to why an exotic dancer and stripper more suited to a late night post-watershed show was a guest on the pre-lunchtime magazine show - with the possibility of children watching.
The hosts quizzed the surgically enhanced model about why she had chosen to have chest boosted to such a drastic degree.
One woman writing on the show's Facebook page said: 'It looks horrible, my kid was like ewwww.'
Chelsea Charms also immediately started trending on Twitter, with viewer Ben Harlock summing the mood of many: 'Just seen Chelsea Charms on This Morning...WHY?'
Another Twitterer Heidi Love wrote: 'Chelsea Charms is deluded...and disgusting.'
However, some viewers were entertained - if somewhat shocked by her appearance - and Ofcom have yet to receive any complaints. ITV meanwhile has yet to explain why Chelsea was chosen as a guest other than for pure titillation.
Phillip Scofield posted up a picture of himself with Chelsea after the interview and said simply: 'Good grief!! :)'
He had written earlier to his 762,000 followers: 'The lady with the mahooooosive boobs has arrived! Everyone trying to keep their eyes up .... and failing.'
Originally from Minneapolis, 35-year-old Chelsea had her breasts enlarged by means of a now illegal procedure in which polypropylene string was implanted into each breast.
The material irritates the breast lining, creating a serum which enlarges the breasts, a process which could continue indefinitely. Chelsea has added she would eventually have her breasts reduced and the polypropylene removed.
But at present they are still growing at a rate of one inch a month. Chelsea explained to a shocked Ruth and Phillip: 'Most of the other girls who have had this procedure have stopped at some point so I’m just waiting for that to happen.'
Although 'Itsy and Bitsy', as she calls them, have made her a comfortable living as an exotic dancer and porn star, she explained they can make daily life difficult.
She revealed she had trouble eating, she has to sleep on her back and she struggles to fit into aeroplane toilets. She also has to perform regular exercises to be able to support the breasts, which each weigh about the same as two large watermelons.
Chelsea has yet to have them officially measured and Maxi Mounds is currently holds the Guinness Record for having the world's biggest breasts. Phillip mused: 'Looking at the two of you together - you look bigger than her, so why haven't you gone for the official recognition?'
Chelsea replied: 'They haven't called!'
Meanwhile, Holly Willoughby was a surprise guest on the show for the first time since giving birth to daughter Belle on April 14. During the cooking item, presented by rugby star Lawrence Dallaglio, Phillip said: 'If there's someone that is always ready for food...that would be Miss Willoughby and she's here!'
Laughing Holly - who was dressed in black skinny jeans and ivory top - said: 'Yes, I smelt it all the way from my house - I clearly haven't eaten for four weeks since I've been away [from here] so I thought I'd come back for my lunch!'
Ruth enthused: 'You look amazing, I can't believe you had a baby just a few weeks ago. How is she?' Before digging in to the pasta dish, a beaming Holly declared: 'She's amazing... she's just lovely. I mean she's little but she's a little piglet!'
She added: 'She's 7lb 6oz now and she was born at 5lb 2oz so in four weeks she's done really well.'
Holly also announced: 'I just wanted to say thank you to everybody for all your amazing messages that you sent me and also all the little knitted jumpers and booties and all lovely cute things that you got me and because Belle was so tiny they were actually the only things that fitted so Bella has worn so many of them so thank you very much.
And she added: 'This Morning is my best friend at the moment - I literally have it on every day and its always time for Belle's feed at around midday - which is now, so I'd better go!'
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